India
A trailblazer in plant-based dining
A trailblazer in plant-based dining
Greenr is an urban hub for plant-forward food and planet-restoring community action in India. It helps people move towards conscious consumption, choosing food and products that are responsible, ethical and made to last.
Greenr is an urban hub for plant-forward food and planet-restoring community action in India. It helps people move towards conscious consumption, choosing food and products that are responsible, ethical and made to last.
About the Brand
About the Brand
Greenr’s Brief
Greenr’s Brief
Greenr’s Brief
Carry Greenr's values from the plate to what its team wears, with chef attire and merch that: - Feels like Greenr. Sustainable and modern, not generic kitchen wear, with one look across jackets, aprons and totes. - Survives a real kitchen. Fabrics tough enough for daily service that stay true to Greenr's eco values. - Can be shared openly. Production updates Greenr can trust and show its own audience.
Carry Greenr's values from the plate to what its team wears, with chef attire and merch that: - Feels like Greenr. Sustainable and modern, not generic kitchen wear, with one look across jackets, aprons and totes. - Survives a real kitchen. Fabrics tough enough for daily service that stay true to Greenr's eco values. - Can be shared openly. Production updates Greenr can trust and show its own audience.
Carry Greenr's values from the plate to what its team wears, with chef attire and merch that: - Feels like Greenr. Sustainable and modern, not generic kitchen wear, with one look across jackets, aprons and totes. - Survives a real kitchen. Fabrics tough enough for daily service that stay true to Greenr's eco values. - Can be shared openly. Production updates Greenr can trust and show its own audience.
From Moodboard to Market
From Moodboard to Market
From Moodboard to Market
A 45 days process that turned the vision into ready inventory with clarity care and craft
A 45 days process that turned the vision into ready inventory with clarity care and craft
A 45 days process that turned the vision into ready inventory with clarity care and craft
Moodboard
Aligned on Greenr's ethos: plant-based, eco-conscious, modern. One look set for chef jackets, aprons and totes, with herbal florals and mushrooms as the artwork.
Silhouette development & colourway lock
Double-breasted chef jacket with contrast blanket-stitch edging. Aprons and a dual-pocket tote developed alongside, with artwork refined from herbal florals to AI-generated mushrooms
Material curation
Hemp–organic cotton for the aprons, organic cotton twill for the jackets (confirm), organic cotton canvas for the totes
Sampling & fit
First pieces reviewed for embroidery, colour, pocket placement and stitching, with live feedback between rounds
Production, QC & delivery
Made in partner workshops, with every stage documented in photos and video. Quality-checked and delivered ready to wear, sell and reorder.
Moodboard
Aligned on Greenr's ethos: plant-based, eco-conscious, modern. One look set for chef jackets, aprons and totes, with herbal florals and mushrooms as the artwork.
Silhouette development & colourway lock
Double-breasted chef jacket with contrast blanket-stitch edging. Aprons and a dual-pocket tote developed alongside, with artwork refined from herbal florals to AI-generated mushrooms
Material curation
Hemp–organic cotton for the aprons, organic cotton twill for the jackets (confirm), organic cotton canvas for the totes
Sampling & fit
First pieces reviewed for embroidery, colour, pocket placement and stitching, with live feedback between rounds
Production, QC & delivery
Made in partner workshops, with every stage documented in photos and video. Quality-checked and delivered ready to wear, sell and reorder.
Moodboard
Aligned on Greenr's ethos: plant-based, eco-conscious, modern. One look set for chef jackets, aprons and totes, with herbal florals and mushrooms as the artwork.
Silhouette development & colourway lock
Double-breasted chef jacket with contrast blanket-stitch edging. Aprons and a dual-pocket tote developed alongside, with artwork refined from herbal florals to AI-generated mushrooms
Material curation
Hemp–organic cotton for the aprons, organic cotton twill for the jackets (confirm), organic cotton canvas for the totes
Sampling & fit
First pieces reviewed for embroidery, colour, pocket placement and stitching, with live feedback between rounds
Production, QC & delivery
Made in partner workshops, with every stage documented in photos and video. Quality-checked and delivered ready to wear, sell and reorder.
Product 1
Morni’s Craft
Chef Jacket
Double-breasted front
Contrast blanket stitch edging
Hand-embroidered florals on pocket & cuffs
Sustainable hemp–organic cotton blend
Hemp and organic cotton jacket with double-breasted front, hand embroidery, mindful detailing
Product 1
Morni’s Craft
Chef Jacket
Double-breasted front
Contrast blanket stitch edging
Hand-embroidered florals on pocket & cuffs
Sustainable hemp–organic cotton blend
Hemp and organic cotton jacket with double-breasted front, hand embroidery, mindful detailing
Product 1
Chef Jacket
Double-breasted front
Contrast blanket stitch edging
Hand-embroidered florals on pocket & cuffs
Sustainable hemp–organic cotton blend
Hemp and organic cotton jacket with double-breasted front, hand embroidery, mindful detailing
Product 1
Chef Jacket
Double-breasted front
Contrast blanket stitch edging
Hand-embroidered florals on pocket & cuffs
Sustainable hemp–organic cotton blend
Hemp and organic cotton jacket with double-breasted front, hand embroidery, mindful detailing
Product 2
Morni’s Craft
Chef Apron
Hand-embroidered mushrooms circling the pocket
Easy and Durable
Crafted in hemp–organic cotton with hand-embroidered mushrooms, this apron blends durability with subtle, natural detailing.
Product 2
Morni’s Craft
Chef Apron
Hand-embroidered mushrooms circling the pocket
Easy and Durable
Crafted in hemp–organic cotton with hand-embroidered mushrooms, this apron blends durability with subtle, natural detailing.
Product 2
Chef Apron
Hand-embroidered mushrooms circling the pocket
Easy and Durable
Crafted in hemp–organic cotton with hand-embroidered mushrooms, this apron blends durability with subtle, natural detailing.
Product 2
Chef Apron
Hand-embroidered mushrooms circling the pocket
Easy and Durable
Crafted in hemp–organic cotton with hand-embroidered mushrooms, this apron blends durability with subtle, natural detailing.
Product 3
Morni’s Craft
Chef's Apron
Durable & Easy to wash
Herbs and florals hand-embroidered across the bib
Crafted in hemp–organic cotton with vibrant herbal and floral embroidery, this apron combines functionality with thoughtful design.
Product 3
Morni’s Craft
Chef's Apron
Durable & Easy to wash
Herbs and florals hand-embroidered across the bib
Crafted in hemp–organic cotton with vibrant herbal and floral embroidery, this apron combines functionality with thoughtful design.
Product 3
Chef's Apron
Durable & Easy to wash
Herbs and florals hand-embroidered across the bib
Crafted in hemp–organic cotton with vibrant herbal and floral embroidery, this apron combines functionality with thoughtful design.
Product 3
Chef's Apron
Durable & Easy to wash
Herbs and florals hand-embroidered across the bib
Crafted in hemp–organic cotton with vibrant herbal and floral embroidery, this apron combines functionality with thoughtful design.
Product 4
Morni’s Craft
Tote Bag
Dual front pockets & sturdy shoulder straps
Organic cotton canvas with a mushroom illustration and two front pockets
Organic cotton tote with dual pockets, mushroom illustration, and a sturdy, eco-friendly finish
Product 4
Morni’s Craft
Tote Bag
Dual front pockets & sturdy shoulder straps
Organic cotton canvas with a mushroom illustration and two front pockets
Organic cotton tote with dual pockets, mushroom illustration, and a sturdy, eco-friendly finish
Product 4
Tote Bag
Dual front pockets & sturdy shoulder straps
Organic cotton canvas with a mushroom illustration and two front pockets
Organic cotton tote with dual pockets, mushroom illustration, and a sturdy, eco-friendly finish
Product 4
Tote Bag
Dual front pockets & sturdy shoulder straps
Organic cotton canvas with a mushroom illustration and two front pockets
Organic cotton tote with dual pockets, mushroom illustration, and a sturdy, eco-friendly finish
Real Results, Fast
Real Results, Fast
Real Results, Fast
How Morni streamlined production, secured retail placements, and added launch-ready assets, all within 45 days
How Morni streamlined production, secured retail placements, and added launch-ready assets, all within 45 days
Metrics
Metrics
Metrics
Results
Results
Sampling Time
Sampling Time
Sampling Time
2 months
2 months
2 months
Sampling Rounds
Sampling Rounds
Sampling Rounds
3
3
3
Sets produced
Sets produced
Sets produced
1500 (500 in each colorway)
1500 (500 in each colorway)
1500 (500 in each colorway)
Production Time
Production Time
Production Time
45 days
45 days
45 days
Add-ons
Add-ons
Label design, QR certificate, BTS footage
Label design, QR certificate, BTS footage
Label design, QR certificate, BTS footage
Outcome
Outcome
Outcome
3 retail locations hold Naré, No returns, Long sleeve tops in development
3 retail locations hold Naré, No returns, Long sleeve tops in development
3 retail locations hold Naré, No returns, Long sleeve tops in development
Natural fabrics
Honest timelines
Studio-ready drops
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Cross Continental Bridge
Cross Continental Bridge
Cross Continental Bridge
Cross Continental Bridge
LA–Mexico–India design team translated sketches into precise tech packs.
LA–Mexico–India design team translated sketches into precise tech packs.
LA–Mexico–India design team translated sketches into precise tech packs.
Verified Natural Fabrics
Verified Natural Fabrics
Verified Natural Fabrics
Verified Natural Fabrics
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Process Transparency
Process Transparency
Process Transparency
Process Transparency
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Extensive Technique Library
Extensive Technique Library
Extensive Technique Library
Extensive Technique Library
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Add-On Storytelling
Add-On Storytelling
Add-On Storytelling
Add-On Storytelling
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
From Vision to Cloth to Culture
From Vision to Cloth to Culture
From Vision to Cloth to Culture
From Vision to Cloth to Culture
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Buck Palmer
Buck Palmer is a lifestyle brand shaped by adventure, individuality, and maverick spirit. Its rugged yet refined aesthetic blends understated luxury with timeless craftsmanship, creating pieces inspired by travel, culture, and unconventional living
Marjon
Marjon is a minimalist clothing and homewares brand by Hannah Marjon Hayes, it creates minimalist clothing and homewares in natural materials, made for slower, intentional living and nostalgia, creating pieces made to be lived in every day
One Golden Thread
One Golden Thread is an eco-luxury clothing brand founded by Jeff Scult. Its pieces are "fashioned by nature" from TreeSilk, organic cotton and flax, made to help people feel at home in themselves and lighter on the planet
Mala
Mala is a slow-fashion Argentinian label. Its pieces bring together vintage saris, organic cotton and natural dyes like turmeric and indigo, mixing Latin spirit with Indian craft. Each garment is made to feel beautiful, powerful and personal
Zhinh
Zhinh by Zoë is a small-batch label of wearable art, made in Zoë’s Los Angeles studio with artisan friends in India and Vietnam. Each piece is hand-dyed or painted on organic, deadstock or ethically sourced fabric and made to feel like a talisman
Naré
Wear Naré is an independent clothing brand from San Diego, founded by Naré Vardanyan. A lifelong thrifter, Naré started the brand to bring back the quality and intention of fashion from the '70s to the 2000s
Buck Palmer
Buck Palmer is a lifestyle brand shaped by adventure, individuality, and maverick spirit. Its rugged yet refined aesthetic blends understated luxury with timeless craftsmanship, creating pieces inspired by travel, culture, and unconventional living
Marjon
Marjon is a minimalist clothing and homewares brand by Hannah Marjon Hayes, it creates minimalist clothing and homewares in natural materials, made for slower, intentional living and nostalgia, creating pieces made to be lived in every day
One Golden Thread