North Carolina
Elevated Essentials Designed for Movement, Comfort & Modern Living
Elevated Essentials Designed for Movement, Comfort & Modern Living
Marjon is a minimalist clothing and homewares brand by Hannah Marjon Hayes, it creates minimalist clothing and homewares in natural materials, made for slower, intentional living and nostalgia, creating pieces made to be lived in every day
Marjon is a minimalist clothing and homewares brand by Hannah Marjon Hayes, it creates minimalist clothing and homewares in natural materials, made for slower, intentional living and nostalgia, creating pieces made to be lived in every day
About the brand
About the brand
Hannah's Brief
Hannah's Brief
Hannah's Brief
Launch Fall 2025 as a full lifestyle capsule, knitwear to wear and homewares to live with, that is: - Comfortable enough for every day, polished enough for any occasion. - Versatile, moving easily between work, travel and home. - Made consciously, in small batches, from natural fibres built to last
Launch Fall 2025 as a full lifestyle capsule, knitwear to wear and homewares to live with, that is: - Comfortable enough for every day, polished enough for any occasion. - Versatile, moving easily between work, travel and home. - Made consciously, in small batches, from natural fibres built to last
Launch Fall 2025 as a full lifestyle capsule, knitwear to wear and homewares to live with, that is: - Comfortable enough for every day, polished enough for any occasion. - Versatile, moving easily between work, travel and home. - Made consciously, in small batches, from natural fibres built to last
From Moodboard to Market
From Moodboard to Market
From Moodboard to Market
A 60 days process that turned the vision into ready inventory with clarity care and craft
A 60 days process that turned the vision into ready inventory with clarity care and craft
A 60 days process that turned the vision into ready inventory with clarity care and craft
Moodboard
A 9-piece capsule: six knit separates and three waffle homewares. One signature detail across the line: contrast binding on every edge
Silhouette Development & Construction Review
Tank with two self-fabric bow ties. Low-waisted skort with built-in shorts and full back coverage. Crop top with under-bust elastic. Cardigan buttoned to the neck with pearlised buttons. Mid-rise capris ending 2" below the knee. Apron with neck and waist ties
Fabric & Colorway Lock
Bamboo-organic cotton French terry (50/45/5 with Lycra) for the knits, in two mirrored colourways: black with ecru binding, ecru with black. Hemp honeycomb waffle in natural white for the homewares
Sampling & Fit
Samples cut in S and L to test both ends of the range, one per silhouette. Updated samples made in muslin first, before cutting the main fabric, dyed to the approved swatch
Tech Pack Lock & Grading
Size guides from XS to XXL with a grade rule for every measurement point. Homewares locked as one-size: bath sheet 65" × 40"
Labels, QC & Delivery
Woven labels with size, fibre content and "Handmade with Love in India", plus a care label in Marjon's voice
Moodboard
A 9-piece capsule: six knit separates and three waffle homewares. One signature detail across the line: contrast binding on every edge
Silhouette Development & Construction Review
Tank with two self-fabric bow ties. Low-waisted skort with built-in shorts and full back coverage. Crop top with under-bust elastic. Cardigan buttoned to the neck with pearlised buttons. Mid-rise capris ending 2" below the knee. Apron with neck and waist ties
Fabric & Colorway Lock
Bamboo-organic cotton French terry (50/45/5 with Lycra) for the knits, in two mirrored colourways: black with ecru binding, ecru with black. Hemp honeycomb waffle in natural white for the homewares
Sampling & Fit
Samples cut in S and L to test both ends of the range, one per silhouette. Updated samples made in muslin first, before cutting the main fabric, dyed to the approved swatch
Tech Pack Lock & Grading
Size guides from XS to XXL with a grade rule for every measurement point. Homewares locked as one-size: bath sheet 65" × 40"
Labels, QC & Delivery
Woven labels with size, fibre content and "Handmade with Love in India", plus a care label in Marjon's voice
Moodboard
A 9-piece capsule: six knit separates and three waffle homewares. One signature detail across the line: contrast binding on every edge
Silhouette Development & Construction Review
Tank with two self-fabric bow ties. Low-waisted skort with built-in shorts and full back coverage. Crop top with under-bust elastic. Cardigan buttoned to the neck with pearlised buttons. Mid-rise capris ending 2" below the knee. Apron with neck and waist ties
Fabric & Colorway Lock
Bamboo-organic cotton French terry (50/45/5 with Lycra) for the knits, in two mirrored colourways: black with ecru binding, ecru with black. Hemp honeycomb waffle in natural white for the homewares
Sampling & Fit
Samples cut in S and L to test both ends of the range, one per silhouette. Updated samples made in muslin first, before cutting the main fabric, dyed to the approved swatch
Tech Pack Lock & Grading
Size guides from XS to XXL with a grade rule for every measurement point. Homewares locked as one-size: bath sheet 65" × 40"
Labels, QC & Delivery
Woven labels with size, fibre content and "Handmade with Love in India", plus a care label in Marjon's voice
Product 1
Morni’s Craft
SoftKnit Cardigan
Crew neckline with contrast trim
Genuine mother of pearl button front
Long sleeves with contrast binding at cuffs
Slightly cropped, relaxed silhouette designed to hit at the natural waist
Buttoned to the neck with pearlised buttons, cropped just below the waist
Product 1
Morni’s Craft
SoftKnit Cardigan
Crew neckline with contrast trim
Genuine mother of pearl button front
Long sleeves with contrast binding at cuffs
Slightly cropped, relaxed silhouette designed to hit at the natural waist
Buttoned to the neck with pearlised buttons, cropped just below the waist
Product 1
SoftKnit Cardigan
Crew neckline with contrast trim
Genuine mother of pearl button front
Long sleeves with contrast binding at cuffs
Slightly cropped, relaxed silhouette designed to hit at the natural waist
Buttoned to the neck with pearlised buttons, cropped just below the waist
Product 1
SoftKnit Cardigan
Crew neckline with contrast trim
Genuine mother of pearl button front
Long sleeves with contrast binding at cuffs
Slightly cropped, relaxed silhouette designed to hit at the natural waist
Buttoned to the neck with pearlised buttons, cropped just below the waist
Product 2
Morni’s Craft
SoftKnit Capri Pants
High-rise elastic waist for a smooth, flattering fit
Contrast trim at waist and hem
Soft, breathable fabric with gentle stretch
Designed to hold shape while staying comfortable
Mid-rise with an elastic waist, ending 2" below the knee
Product 2
Morni’s Craft
SoftKnit Capri Pants
High-rise elastic waist for a smooth, flattering fit
Contrast trim at waist and hem
Soft, breathable fabric with gentle stretch
Designed to hold shape while staying comfortable
Mid-rise with an elastic waist, ending 2" below the knee
Product 2
SoftKnit Capri Pants
High-rise elastic waist for a smooth, flattering fit
Contrast trim at waist and hem
Soft, breathable fabric with gentle stretch
Designed to hold shape while staying comfortable
Mid-rise with an elastic waist, ending 2" below the knee
Product 2
SoftKnit Capri Pants
High-rise elastic waist for a smooth, flattering fit
Contrast trim at waist and hem
Soft, breathable fabric with gentle stretch
Designed to hold shape while staying comfortable
Mid-rise with an elastic waist, ending 2" below the knee
Product 3
Morni’s Craft
SoftKnit Scoop Neck Crop Top
Scoop neckline with wide straps for a secure, flattering fit
Contrast trim at neckline, straps, and hem
Cropped length designed to hit at the natural waist
Smooth, flexible feel that holds its shape
Clean scoop with under-bust elastic for support. Pairs with the boyshorts
Product 3
Morni’s Craft
SoftKnit Scoop Neck Crop Top
Scoop neckline with wide straps for a secure, flattering fit
Contrast trim at neckline, straps, and hem
Cropped length designed to hit at the natural waist
Smooth, flexible feel that holds its shape
Clean scoop with under-bust elastic for support. Pairs with the boyshorts
Product 3
SoftKnit Scoop Neck Crop Top
Scoop neckline with wide straps for a secure, flattering fit
Contrast trim at neckline, straps, and hem
Cropped length designed to hit at the natural waist
Smooth, flexible feel that holds its shape
Clean scoop with under-bust elastic for support. Pairs with the boyshorts
Product 3
SoftKnit Scoop Neck Crop Top
Scoop neckline with wide straps for a secure, flattering fit
Contrast trim at neckline, straps, and hem
Cropped length designed to hit at the natural waist
Smooth, flexible feel that holds its shape
Clean scoop with under-bust elastic for support. Pairs with the boyshorts
Product 4
Morni’s Craft
SoftKnit Mini Skort
Mini-length skort with built-in shorts
Hidden side pockets in the shorts for phone, keys, or cards
Signature contrast trim at waistband and hem
Designed to sit comfortably at the natural waist
Low-rise with built-in shorts, body-skimming and fully covered at the back
Product 4
Morni’s Craft
SoftKnit Mini Skort
Mini-length skort with built-in shorts
Hidden side pockets in the shorts for phone, keys, or cards
Signature contrast trim at waistband and hem
Designed to sit comfortably at the natural waist
Low-rise with built-in shorts, body-skimming and fully covered at the back
Product 4
SoftKnit Mini Skort
Mini-length skort with built-in shorts
Hidden side pockets in the shorts for phone, keys, or cards
Signature contrast trim at waistband and hem
Designed to sit comfortably at the natural waist
Low-rise with built-in shorts, body-skimming and fully covered at the back
Product 4
SoftKnit Mini Skort
Mini-length skort with built-in shorts
Hidden side pockets in the shorts for phone, keys, or cards
Signature contrast trim at waistband and hem
Designed to sit comfortably at the natural waist
Low-rise with built-in shorts, body-skimming and fully covered at the back
Product 5
Morni’s Craft
SoftKnit Tie Front Tank
V-neck tank with tie-front closure
Contrast binding at neckline, armholes, and hem
Clean, minimal shape with an easy, wearable fit
Two adjustable self-fabric ties that knot into bows
Product 5
Morni’s Craft
SoftKnit Tie Front Tank
V-neck tank with tie-front closure
Contrast binding at neckline, armholes, and hem
Clean, minimal shape with an easy, wearable fit
Two adjustable self-fabric ties that knot into bows
Product 5
SoftKnit Tie Front Tank
V-neck tank with tie-front closure
Contrast binding at neckline, armholes, and hem
Clean, minimal shape with an easy, wearable fit
Two adjustable self-fabric ties that knot into bows
Product 5
SoftKnit Tie Front Tank
V-neck tank with tie-front closure
Contrast binding at neckline, armholes, and hem
Clean, minimal shape with an easy, wearable fit
Two adjustable self-fabric ties that knot into bows
Marjon is built on small details, and I was worried they'd get lost between my sketches and a finished piece: the exact length of a capri, the bows on a tank, the binding on every edge. Morni wrote every one of them into the specs and tested them in sample before cutting a single production piece. They helped turn an idea into pieces women genuinely want to live in. Every prototype, every refinement and every final garment reflects the vision we started with — Hannah Marjon
Marjon is built on small details, and I was worried they'd get lost between my sketches and a finished piece: the exact length of a capri, the bows on a tank, the binding on every edge. Morni wrote every one of them into the specs and tested them in sample before cutting a single production piece. They helped turn an idea into pieces women genuinely want to live in. Every prototype, every refinement and every final garment reflects the vision we started with — Hannah Marjon
Marjon is built on small details, and I was worried they'd get lost between my sketches and a finished piece: the exact length of a capri, the bows on a tank, the binding on every edge. Morni wrote every one of them into the specs and tested them in sample before cutting a single production piece. They helped turn an idea into pieces women genuinely want to live in. Every prototype, every refinement and every final garment reflects the vision we started with — Hannah Marjon
Marjon is built on small details, and I was worried they'd get lost between my sketches and a finished piece: the exact length of a capri, the bows on a tank, the binding on every edge. Morni wrote every one of them into the specs and tested them in sample before cutting a single production piece. They helped turn an idea into pieces women genuinely want to live in. Every prototype, every refinement and every final garment reflects the vision we started with — Hannah Marjon
Real Results, Fast
Real Results, Fast
Real Results, Fast
How Morni streamlined production, secured retail placements, and added all launch ready assets all within 60 days
How Morni streamlined production, secured retail placements, and added all launch ready assets all within 60 days
Metrics
Metrics
Metrics
Results
Results
Sampling Time
Sampling Time
Sampling Time
2 months
2 months
2 months
Sampling Rounds
Sampling Rounds
Sampling Rounds
3
3
3
Sets produced
Sets produced
Sets produced
1500 (500 in each colorway)
1500 (500 in each colorway)
1500 (500 in each colorway)
Production Time
Production Time
Production Time
60 days
60 days
60 days
Add-ons
Add-ons
Label design, QR certificate, BTS footage
Label design, QR certificate, BTS footage
Label design, QR certificate, BTS footage
Outcome
Outcome
Outcome
3 retail locations hold Naré, No returns, Long sleeve tops in development
3 retail locations hold Naré, No returns, Long sleeve tops in development
3 retail locations hold Naré, No returns, Long sleeve tops in development
Natural fabrics
Honest timelines
Studio-ready drops
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.
Cross Continental Bridge
Cross Continental Bridge
Cross Continental Bridge
Cross Continental Bridge
LA–Mexico–India design team translated sketches into precise tech packs.
LA–Mexico–India design team translated sketches into precise tech packs.
LA–Mexico–India design team translated sketches into precise tech packs.
Verified Natural Fabrics
Verified Natural Fabrics
Verified Natural Fabrics
Verified Natural Fabrics
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.
Process Transparency
Process Transparency
Process Transparency
Process Transparency
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.
Extensive Technique Library
Extensive Technique Library
Extensive Technique Library
Extensive Technique Library
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Mirror work, blanket stitch, reversible construction—all sampled in two rounds.
Add-On Storytelling
Add-On Storytelling
Add-On Storytelling
Add-On Storytelling
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
4K BTS reels, product photography, QR provenance pages shipped alongside stock.
From Vision to Cloth to Culture
From Vision to Cloth to Culture
From Vision to Cloth to Culture
From Vision to Cloth to Culture
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Every brand we work with brings a new story.
Buck Palmer
Buck Palmer is a lifestyle brand shaped by adventure, individuality, and maverick spirit. Its rugged yet refined aesthetic blends understated luxury with timeless craftsmanship, creating pieces inspired by travel, culture, and unconventional living
One Golden Thread
One Golden Thread is an eco-luxury clothing brand founded by Jeff Scult. Its pieces are "fashioned by nature" from TreeSilk, organic cotton and flax, made to help people feel at home in themselves and lighter on the planet
Mala
Mala is a slow-fashion Argentinian label. Its pieces bring together vintage saris, organic cotton and natural dyes like turmeric and indigo, mixing Latin spirit with Indian craft. Each garment is made to feel beautiful, powerful and personal
Zhinh
Zhinh by Zoë is a small-batch label of wearable art, made in Zoë’s Los Angeles studio with artisan friends in India and Vietnam. Each piece is hand-dyed or painted on organic, deadstock or ethically sourced fabric and made to feel like a talisman
Greenr
Greenr is an urban hub for plant-forward food and planet-restoring community action in India. It helps people move towards conscious consumption, choosing food and products that are responsible, ethical and made to last.
Naré
Wear Naré is an independent clothing brand from San Diego, founded by Naré Vardanyan. A lifelong thrifter, Naré started the brand to bring back the quality and intention of fashion from the '70s to the 2000s
Buck Palmer
Buck Palmer is a lifestyle brand shaped by adventure, individuality, and maverick spirit. Its rugged yet refined aesthetic blends understated luxury with timeless craftsmanship, creating pieces inspired by travel, culture, and unconventional living
One Golden Thread
One Golden Thread is an eco-luxury clothing brand founded by Jeff Scult. Its pieces are "fashioned by nature" from TreeSilk, organic cotton and flax, made to help people feel at home in themselves and lighter on the planet
Mala